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Analysis: the weak comprehensive competitiveness of Chinese brand cars
Source: webmaster Clicks:Time Update time:2015-04-20

  At the 2014 Beijing international auto show, although many of China's self-owned brands released a number of new energy vehicles, full of gold, but many joint venture brand car booth is more popular, more consumers will focus on the exhibition booth.

  The Beijing auto show is a microcosm of the current car market. According to the statistics of China association of automobile manufacturers, in the first quarter, self-owned brand passenger cars and self-owned brand cars both showed negative growth, and their market share also dropped significantly. Among them, self-owned brand cars sold 715,000 units, down 17.7% from the same period last year, accounting for 22.95% of total car sales. Especially from the point of view of the car market in March, the independent brand passenger car market share continued the decline trend since last September.

  Wu changqi, a professor at Peking University's guanghua school of management, is concerned, citing a book he saw called "foreign wheels on China road." "More than 70% of the cars on the road in China are brand cars of multinational companies or global enterprises. The market share of self-owned brand cars has been declining steadily over the past period of time. The rapidly developing Chinese auto market is dominated by joint-venture brands." He said.